What is SEO?

SEO stands for “search engine optimisation.” In simple terms, it refers to the process of improving the visibility and ranking of a website on search engines like Google, with the goal of making it easier for people to find the site when they search for keywords or phrases related to the content on the site.

This is typically done by optimising the website’s content, structure, and other factors to make it more attractive to search engines.

The ultimate goal of SEO is to increase the amount of organic, or unpaid, traffic that a website receives from search engines.

How to implement the SEO basics

Before touching a website, piece of code or creating a backlink you much conduct keyword research to identify relevant keywords for your company’s industry in Ireland.

Optimise your website’s on-page elements, including:

  • Title tags
  • Meta descriptions
  • header tags
  • Keywords within your content

Develop high-quality content that includes the targeted keywords and addresses the needs and pain points of the company’s target audience in Ireland.

Build high-quality backlinks from Irish websites and directories to improve the website’s domain authority and relevance to Irish search users.

Monitor the website’s search engine rankings and traffic data to assess the effectiveness of the SEO efforts and make adjustments as needed.

Engage in local SEO tactics, such as claiming and optimising the company’s Google My Business listing, to improve the website’s visibility in local search results.

Implement technical SEO best practices, such as optimising site speed and mobile responsiveness, to improve the user experience and increase the website’s ranking potential.

Regularly track and analyse competitors’ SEO strategies and adjust the company’s plan accordingly.