Traffic is the lifeblood of any website. Without it, it’s impossible to get customers, and without customers, there will be no sales or revenue.
The number of sales generated by a website is directly proportional to the amount of traffic it gets.
But have you ever wondered why no one seems to be coming to your website despite having a sleek and attractive design? Well, so many things could be responsible for that.
It’s difficult to figure out why no one is visiting your website without looking at all the various factors that contribute to increased website traffic.
Here are some of the reasons why your website might not get the kind of traffic you want.
Poor on-page optimisation
On-page optimisation refers to all measures taken within a website to improve its position in the search engines.
Some of these measures include using your keywords in your title tags, description tags, and alt tags.
When you set up a website without proper on-page optimisation, you will be stacking the odds against yourself and making it difficult for the website to get good rankings from the search engines, and poor rankings mean low amount of traffic.
Higher bounce rate
Bounce rate is the rate at which people hit the exit button within seconds of landing on your site. A higher bounce rate means that people are leaving your site before they even get the chance to see what your business and brand are about.
Not enough content
There’s a general saying among webmasters that “content is king.” One of the most proven ways to attract tons of quality search engine traffic to your website is to publish quality, informative content that people want to read.
Poor off-page optimisation
This refers to all the measures you need to take outside your website to improve its search engine position and traffic.
Some of these measures include link building, content marketing, social signals, and so on.
If you want to start getting visitors to your website, just get in touch with us and tell us more about the problems your encounter with your current website.